Chrome’s Incognito mode has long been touted as a way to browse the internet privately, without leaving any traces of your activity. However, recent changes to the disclaimer have shed light on the reality of this so-called “privacy” feature.
Google, the company behind Chrome, has updated the warning page for Incognito mode to clarify that your data will still be collected by websites and Google while browsing in this mode. This change, although not yet implemented in the latest version of Chrome, is likely to come soon.
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The updated disclaimer now states, “Others who use this device won’t see your activity, so you can browse more privately. This won’t change how data is collected by websites you visit and the services they use, including Google. Downloads, bookmarks, and reading list items will be saved.” The new text, highlighted in bold, makes it clear that while your browsing history may not be visible to others using the same device, it is still being tracked and collected by websites and Google.
This change in the disclaimer is a result of a 2020 lawsuit filed against Google, alleging that the privacy options in Incognito mode did not work as described. The lawsuit claimed that users were continuously tracked while using Chrome’s Incognito mode. Google settled the lawsuit in late December, though the details of the settlement have not been made public.
Google spokesperson José Castaneda stated, “We’re pleased to resolve this case, which we’ve long disputed, and will provide even more information to users about Incognito Mode. Incognito mode in Chrome will continue to give people the choice to browse the internet without their activity being saved to their browser or device.”
It’s important to understand that Chrome’s Incognito mode has its limitations. While it does prevent your browsing history from being saved locally on your device, it does not fully obscure your online activity like a VPN (Virtual Private Network) would. Incognito mode is useful for keeping your browsing history private from others who may use the same device, but it does not provide complete anonymity.
So, what can you do to enhance your online privacy? Here are a few tips:
1. Use a VPN
A VPN encrypts your internet connection and routes it through a server, making it difficult for anyone to track your online activity. This provides a higher level of privacy and security compared to Incognito mode.
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2. Clear your browsing data
Regularly clearing your browsing history, cookies, and cache can help minimize the amount of data that websites and Google collect about you. This can be done in the settings of your browser.
3. Consider alternative browsers
If privacy is a top concern for you, there are alternative browsers available that prioritize user privacy and offer additional features to protect your online data.
While Chrome’s Incognito mode may not provide the level of privacy that some users expect, it still offers a certain degree of protection from prying eyes. It’s important to be aware of its limitations and take additional steps to safeguard your online privacy.
Remember, browsing the internet safely and privately is a combination of using the right tools and being mindful of the information you share online. Stay informed and take control of your digital footprint.
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