Kaizer Chiefs Marketing and Commercial Director, Jessica Motaung explained why the club opted to reunite with Kappa after their 22-year deal with Nike came to an end.
On Thursday, the Glamour Boys announced the end of their partnership with Kappa, as first reported by iDiski Times last month, and a reunion with Kappa who already provided the club’s kits between 1989 and 1996.
Motaung, who was herself in Italy this week to conclude the deal, says they are excited about the deal with the Italian brand.
“We are excited to team up with Kappa once again, a brand with which Kaizer Chiefs set new records and established itself as trendsetters in African football in the early 1990s,” she told the club’s website.
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“Kappa, like Kaizer Chiefs, is a unique brand of style and class and one of the key players in the global football kit space. Kappa have had great partnerships with some of the world’s leading football clubs, as well as a number of local teams over the years.
“This deal is not only an acknowledgment of our past but also an exciting leap into the future for the club.
“We believe that the reignited partnership with Kappa will introduce and bring about new technical product innovation and exciting designs for our teams and supporters.
“We are looking forward to this new journey with our long-time friends, Kappa, as they embark on reclaiming their position and dominance in the South African football and sports market.”
Michael Joseph, CEO of Kappa South Africa added: “The signing of this partnership with Kaizer Chiefs has been a target of our company since we reignited the Kappa Brand in South Africa in 2010.
“This partnership is in perfect alignment with our ambition and continuous goals to continue to make Kappa the largest sports brand in Africa. We are thrilled to be once again partnering with a Club like Kaizer Chiefs whose passion and drive in all aspects, matches that of our brand.
“Not only are they an ambitious Club, with a strong identity and uniqueness of elegance and excellence, but their fans are their priority. Kappa together with Kaizer Chiefs, are going to reinstall the romance of the 90’s and deliver something extraordinary to these fans.
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“Our common glorious past, must be a strength for the future of our partnership and we are really excited to unveil our products to the club’s players and supporters in the coming seasons. Our commitment to the Club is to deliver not only to itself but to its fans the most beautiful attire and product seen to date.”
