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Is the vitamin C skin trend really worth the hype? 

Posted on April 22, 2026
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Image Credit: Pexels

Vitamin C has become a superstar ingredient in the world of skincare. It has been praised for its brightening properties with antioxidant benefits.  

Also see: The rise of the bathroom selfie: How skincare became a signal of personal identity

But with so many products offering glowing properties, it’s natural to wonder if the hype truly matches the results. 

What vitamin C can actually do for your skin and whether it deserves a place in your routine

EWN spoke to wellness coach Liezel van der Westhuizen, and she says “the challenge for most people is not whether Vitamin C works but rather choosing the right formula and using it efficiently to achieve results.”

Explaining “Vitamin C has become so popular because it’s such a well-studied antioxidant. This means it helps fight free radicals, pollution, UV exposure and everyday environmental stress. It also improves dull skin and even skin tone, and early signs of ageing.” 

Also see: Morning vs Night Skincare Routine: What Matters Most for Healthy, Glowing Skin

When the vitamin C products are applied in the right concentration and formulation, vitamin C can penetrate the skin and deliver these benefits effectively.

It is important to note that vitamin C is sensitive to light and air, so ensuring stability in vitamin C products is essential. Many individuals who use these products are seeking brighter, more radiant skin with improved texture. This can often be achieved by using vitamin C serums or creams, and by pairing them with antioxidants and sunscreen to enhance overall appearance.

So, the popularity is justified, but the success of it depends on choosing stable, well-formulated vitamin C products. 

pexels-pexels-user-558344506-16769670
Image Credit: Pexels

Also see: Why AI-powered personalised beauty is the next era of skincare and make-up

Feature Image: Pexels

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