The longstanding West End store will close up in an attempt to move more of the brand’s sales online.
The Bond Street site reportedly did not sell even half as much as Fenwick stores in other locations across London such as Brent Cross, Kingston upon Thames and Newcastle.
The imminent closure of the store has meant there is a need to dispose of stock. Fenwick is offering up to 70 percent off items as part of a huge closing-down sale.
According to TimeOut, Fenwick’s Bond Street building has been sold to Lazari Investments for over £400 million (R 9.2 billion).
The new owners reportedly intend to turn the building into a mixed-use space with retail outlets and offices.