Black Coffee Highlights Africa’s Untapped Potential at BoF Voices
South African DJ and Grammy-winning producer Black Coffee brought his signature blend of insight and candor to the 10th anniversary of BoF Voices, held at Soho Farmhouse in Oxfordshire, United Kingdom. Known globally for his electrifying sets and influential productions, he shared not just his personal journey but a broader vision for Africa’s place on the world stage.
The African Story Often Misrepresented
During a conversation with BoF founder Imran Amed, Black Coffee pointed to a persistent global misconception: the world underestimates Africa. “The biggest lie about the continent is how we are made to be seen. Just the continent of Africa, if you look at the globe, it’s made smaller than it actually is,” he explained.
He wasn’t speaking only about talent, music, or culture, but about the continent’s visibility and influence. Despite the continent’s rich artistic and entrepreneurial output, he noted that Africa is often perceived as lacking, overshadowed, or underrepresented.
Working Ten Times Harder
Black Coffee called himself one of Africa’s “few exports,” emphasizing how the continent’s creatives often have to work exponentially harder to achieve recognition. “We have the talent,” he said, “across the board—not just in music—but we don’t always have the opportunity.”
He highlighted Africa’s economic potential in creative industries, citing a $31 billion industry that is projected to reach $50 billion by 2030. Yet, paradoxically, the continent imports more than it exports. His perspective underscores the global imbalance in recognition and investment in African talent.
Inspiring the Next Generation
The DJ’s presence at BoF Voices coincided with a series of accolades, including being named Billboard African Power Player of the Year. Using his platform, he delivered a heartfelt message to support young dreamers:
“If you have a child who wants to pursue music, even if it’s unclear how far it will go, support them. Even if they say they want to be an astronaut, and you think, ‘How possible is that in Africa?’ Support them. We need to be there for each other, encourage each other more.”
His words resonate particularly in South Africa, where young creatives often face systemic obstacles despite abundant talent and ambition. Black Coffee’s career exemplifies how global exposure, persistence, and authenticity can create pathways for African artists on the world stage.
A Global Stage for African Talent
The discussion at BoF Voices adds to ongoing conversations about Africa’s cultural and creative influence. Black Coffee’s journey is emblematic of a continent capable of producing world-class talent, from music and fashion to entrepreneurship and beyond.
As international audiences increasingly engage with African culture, voices like Black Coffee’s remind us that supporting talent isn’t just about recognition, it’s about ensuring the world truly sees Africa for the powerhouse it is.
Source: IOL
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