Ama Qamata Makes Her International Runway Debut
Paris Fashion Week is synonymous with glamour, but L’Oréal Paris turned the city of lights into a stage for more than just clothes. Their 2025 show, themed “Liberté. Égalité. Sororité.”, celebrated women, empowerment, and the transformative power of representation in beauty and fashion. At the centre of it all was South African actress Ama Qamata.
The Gorgeous Ama Qamata walking for L’Oreal Paris😍.pic.twitter.com/ySuW3F4Ufq
— R O S E || THE MAGAZINE. (@TheRoseNG) September 30, 2025
Freshly announced as the newest L’Oréal Paris ambassador, Qamata commanded attention on the runway in a bold red dress paired with matching heels. Her confident stride and radiant energy captured the spotlight, marking a milestone for the Blood and Water star on the international fashion stage.
Following in South African Footsteps
Qamata’s debut continues a tradition of South African talent making waves globally. Thuso Mbedu, who walked the L’Oréal Paris runway in 2023 and 2024, set the precedent for African actors stepping confidently into international beauty and fashion arenas. Qamata’s appearance signals that the spotlight on African excellence in global entertainment is stronger than ever.
A Star-Studded Celebration
The runway was a constellation of icons. Helen Mirren brought her signature elegance, proving once again why she is a timeless fashion presence. Eva Longoria, a veteran L’Oréal favourite, charmed the audience with her poise and humor, joking with Reuters, “I’m not a model, but it’s fun to pretend to be a model.”
Kendall Jenner closed the show in a flowing white gown, adding supermodel glamour to the lineup. Viola Davis made a striking impression in an off-the-shoulder black-and-white dress, embodying both strength and sophistication.
Andie MacDowell challenged age norms with her silver-haired grace, while other stars like Heidi Klum, Jane Fonda, Simone Ashley, and Cara Delevingne added depth and diversity to the event, proving the runway is more than fashion, it’s a platform for empowerment and visibility.
A Statement Beyond Style
The “Liberté. Égalité. Sororité.” theme reminded audiences that fashion can be a movement. Social media erupted with admiration for Qamata, celebrating her as a symbol of African representation in international luxury brands. Fans praised her elegance, poise, and the confidence she exuded while standing shoulder-to-shoulder with Hollywood royalty.
For Qamata, the event is not just a career highlight, it’s a declaration that African talent belongs on the world stage, not just in entertainment but in fashion and beauty leadership.
Ama Qamata’s L’Oréal Paris debut is just the beginning. As South African stars continue to rise internationally, her presence reinforces the global conversation about diversity, inclusion, and the power of representation. The catwalk may have ended, but Qamata’s influence and the waves she’s making for African talent, will resonate far beyond Paris.
Source: IOL
Featured Image: TasteAtlas