French media group Canal+ on Wednesday said it had struck a multi-year partnership with Google Cloud to deploy generative AI across its production operations and streaming platform.
With Netflix spending on AI-driven recommendation engines and Amazon embedding machine learning deep into Prime Video, Canal+ — which last year acquired South Africa’s MultiChoice Group — is betting that Google’s firepower can help it punch above its weight as it races towards a target of up to 100 million subscribers by 2030.
Canal+ will provide Google’s video generative AI, Veo 3, to production teams. It said this will allow creators to pre-visualise scenes before shooting or recreate historical moments from a single archival photograph.
The tools will be made available to production companies working on films supported by Canal+.
The partnership includes intellectual property protections, with Canal+ stating that its rights and asset ownership will be”deeply protected” within the secure technical environment provided by Google Cloud.
Canal+ has also partnered with OpenAI and will use AI to index its entire content library and improve personalised recommendations on the Canal+ app.
Read: Canal+ unveils big plan to stem DStv’s decline
Roll-out will cover European and African markets where the app is available, with deployment set to begin in June 2026. — Leo Marchandon, (c) 2026 Reuters
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