South African chef, author and television personality Lorna Maseko has been recognised as one of Africa’s 100 Most Impactful People in Tourism & Hospitality 2026 (TOHO100) by TOHO Africa. The annual recognition celebrates individuals whose work has made a significant contribution to tourism and hospitality across the continent through leadership, innovation and industry influence.
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According to TOHO Africa, Maseko was acknowledged for her role in elevating African cuisine on the global stage while promoting South Africa as a world-class food and lifestyle destination. The recognition is based on independent editorial research and an assessment of impact, influence, leadership and long-term contribution to the sector.
Championing South African cuisine
Over the years, Maseko has become one of South Africa’s most recognisable culinary ambassadors. Through her cookbook, television appearances, luxury dining experiences and hospitality ventures, she has consistently showcased local ingredients, flavours and stories to international audiences.
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Her eKhaya Hospitality brand and immersive dining experiences celebrate South Africa’s diverse culinary heritage while highlighting the connection between food, culture and tourism. This approach has helped position gastronomy as an important driver of travel experiences and destination marketing.
Why this recognition matters
Culinary tourism continues to grow globally, with travellers increasingly seeking authentic food experiences that reflect a destination’s culture and identity. Maseko’s recognition shines a spotlight not only on her personal achievements but also on the growing influence of South African chefs in shaping Africa’s tourism narrative.
For South Africa, honours such as the TOHO100 reinforce the country’s reputation as a leading culinary destination while recognising the people using food to create economic opportunities, preserve heritage and inspire global travellers.
As African cuisine continues to gain international recognition, Lorna Maseko’s latest accolade reflects the power of hospitality, storytelling and cultural authenticity in putting South Africa firmly on the global culinary map.
Also see: A taste of home: Inside Lorna Maseko’s unforgettable eKhaya Dining Experience
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