OpenAI will begin showing ads to all users of the free and Go versions of ChatGPT in the US in the coming weeks, a company spokesman said in an e-mailed statement.
OpenAI has recently integrated Criteo, an advertising technology firm that provides an interface for buying ads and improving targeting, into its advertising pilot for the free and Go versions of ChatGPT in the US, Criteo said in a statement earlier this month.
Criteo has been pitching advertisers on committing between $50 000 and $100 000 in spending, according to a report by The Information.
OpenAI has also advised advertisers that supplying more variations of ad text and visuals can increase how often ads are shown and improve performance, The Information added.
OpenAI has been exploring advertising as a new revenue stream as usage of ChatGPT has surged.
The company is seeking to diversify revenue as it faces rising costs for computing infrastructure amid intensifying competition in generative AI. — Bipasha Dey and Ananya Palyekar, (c) 2026 Reuters