PICTURE: INSTAGRAM/ @rosannaelettra
South African Grammy-winning singer Tyla has reached another major milestone in her career after becoming the latest global celebrity to be immortalised as a Bratz doll.
Also see: Watch: Shakira brings out Tyla for electrifying New York tour opener
The Water hitmaker shared the exciting news with fans on social media, revealing a custom doll inspired by one of her most memorable fashion moments. The collectable celebrates Tyla’s growing influence in music, fashion and pop culture, making her one of the few African artists to receive the honour.
Tyla Bratz doll inspired by iconic looks
The Bratz doll recreates Tyla’s eye-catching look from the 2024 MTV Video Music Awards, where she wore a striking animal-print dress paired with bold accessories. The doll features the same signature hairstyle, glamorous makeup and detailed outfit that made the red carpet appearance one of her most talked-about fashion moments.
A second doll also replicates Tyla’s iconic sand-in-an-hourglass-inspired look from the 2024 Met Gala, complete with the hourglass-shaped handbag.
Bratz said the collaboration celebrates Tyla’s fearless sense of style and global impact, while the singer expressed her excitement at joining the brand’s growing list of celebrity-inspired dolls.
Also see: Tyla gives fans a taste of her sophomore album with London listening party
Another milestone for the South African star
Since breaking onto the international scene with her chart-topping hit Water, Tyla has continued to collect accolades and high-profile partnerships. She has won a Grammy Award, performed on some of the world’s biggest stages and collaborated with leading fashion and beauty brands.
The Bratz doll marks another achievement for the Johannesburg-born star, whose influence extends well beyond music. Fans flooded social media with messages of congratulations, with many calling the collaboration a proud moment for South Africa.
Joining an exclusive list
Tyla joins a select group of celebrities who have been honoured with Bratz dolls over the years, reflecting her growing status as a global style and cultural icon.
The limited-edition doll is expected to be highly sought after by both Bratz collectors and Tyla fans, further cementing the singer’s place as one of South Africa’s biggest international success stories. According to the official Bratz website, the Tyla x Bratz doll will retail for $75 (approximately R1,300). The collectable is set to launch on 27 July, with purchases limited to two dolls per customer.
Also see: Tyla to headline the 2026 AT&T WNBA All-Star halftime showÂ
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