Picture: @meganlkarp/Instagram
If you’ve noticed a sudden shimmer at ankle level on your social media feed or in the streets lately, you’re not imagining things — jelly shoes are officially back. Those playful, translucent sandals you wore to death as a kid have re-emerged from the archives of Y2K style, and they’re making a serious splash in the fashion world.
Fashion nightmare or fashion forward?
The return of jelly shoes
Fashion’s love affair with nostalgia is no secret. From low-rise jeans to baby tees and claw clips, the 2000s revival has been in full swing. But jelly shoes bring something more – a sense of fun and freedom. They’re the ultimate reminder that fashion doesn’t always have to be so serious.
And while their original purpose might have been more about playground practicality than catwalk chic, today’s jelly shoes are anything but juvenile. Designers and high street brands alike are reimagining them with elevated finishes, glitter detailing, block heels, and even sustainable materials.
The modern jelly: Not just for kids anymore
2025’s version of the jelly shoe is versatile. Think chunky platform styles in soft pastels, minimalistic strappy versions in clear PVC, and even luxe designer takes with gold hardware and branding. They’re being paired with everything from breezy summer dresses to tailored trousers — a deliberate contrast that somehow works.
Brands like Melissa, Gucci, and even Zara have embraced the jelly revival, proving that what was once child’s play has now earned its spot in grown-up wardrobes.
How to style jelly shoes now
Want to dip your toes (literally) into this trend? Here’s how to wear them without looking like you just stepped out of 2003 in the wrong way:
- With linen sets: Pair pastel or nude jelly sandals with a relaxed linen two-piece for a cool, resort-inspired vibe.
- With socks: The “jellies with socks” look is no longer ironic — it’s street-style gold. Try it with ribbed crew socks and a mini skirt.
- With denim: A pop of jelly colour under a classic pair of jeans adds just the right amount of quirk to an otherwise casual look.
- With swimwear: Heading to the pool or beach? Jellies are the cutest (and most waterproof) companion to your bikini and sarong combo.
A sustainable comeback?
Another reason jellies are back on the radar – sustainability. Some brands are producing them with recycled materials or biodegradable plastics, making them a more eco-conscious choice for conscious consumers. They’re not just cute — they can be kind to the planet too.
The return of jelly shoes is more than a trend — it’s a fashion mood. Equal parts nostalgic and fresh, they remind us that joy and style can absolutely coexist. Whether you’re into the sparkly, the see-through, or the statement, there’s a jelly out there for everyone.
So go ahead — channel your inner 7-year-old (with better taste), and give jellies another spin.
Would you wear jelly shoes again? Which style has caught your eye this season?
Compiled by Amy Steenkamp
First published by Woman and Home
Also read: Polka dots are back in style, here’s how to rock them