Springboks captain Siya Kolisi has added another major milestone to his off-field career after securing a high-profile ambassadorial deal with retail giant Pick n Pay.
The partnership was officially announced on Thursday with Pick n Pay unveiling Kolisi as its newest brand ambassador.
The move comes at a time when the retailer is significantly expanding its presence in the sport, following its elevation to a Tier 1 sponsor of SA Rugby.
Pick n Pay first entered the rugby sponsorship space in 2025 when it became the Springboks’ official grocery partner under a four-year agreement.
Since then, the company’s role has steadily grown, culminating in its branding now appearing on Springbok jerseys after the expiry of MTN’s long-standing sponsorship deal.
Beyond commercial visibility, the collaboration is positioned as a values-driven partnership.
Pick n Pay has highlighted a strong focus on community upliftment, with Kolisi’s leadership and social impact aligning closely with the retailer’s long-term investment in development initiatives across the country.
Siya Kolisi brings star power and heart to Pick n Pay partnership aimed at community upliftment https://t.co/7aaydDDut6 pic.twitter.com/E0MCmP6fJH
— Supermarket&Retailer (@Supermarketmag) February 6, 2026