Shoprite Group Online Content Writer
Job summary
The purpose of the Online Content Writer role is to deliver compelling content for both internal and external communication channels that brings the organisation’s goals, ideas, products and values to life. The role works under the leadership of the Content Manager and collaboratively with the Corporate Communications Team to develop tone and voice for a variety of written communication mediums across multiple channels and platforms.
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The Writer is a skilled and visionary communicator and storyteller who understands how to craft high quality and energising content that tells a meaningful story.
Duties and responsibilities
Deliver on the corporate communications team’s content/writing requirements, ensuring content created is inspiring and engaging, written to the highest standard and incorporates input from stakeholders.
Execute the work plan for requesting, creating, editing, publishing, and retiring content.
Format the narrative for a comprehensive range of deliverables, covering both print and digital channels.
Compose messaging and writing that is consistent in brand, style, quality and tone of voice, and optimised for search and user experience for all channels of content including online, social media, email, mobile, video and print.
Apply different writing styles to ensure output is both progressive and suitable for a given audience.
Edit, revise and review work in response to feedback received from stakeholders.
Working alongside the corporate communications team, develop and implement communication plans for key launches, events and campaigns and coordinate and oversee all writing requirements.
Leverage market data to develop content themes and topics.
Work collaboratively with team members, internal stakeholders and external partners/vendors to build strong written content that best communicates brand stories and initiatives.
Execute standards, systems and best practices for content creation, distribution, maintenance, content retrieval and content repurposing.
Conduct usability tests to gauge content effectiveness and make recommendations for improvement based on results.
Qualifications and experience
Degree or Diploma in Communications, Journalism or a related field – (essential).
Experience
+5 years’ experience writing for a media outlet or at a dynamic corporate organisation with demonstrable experience creating enthralling and impactful content and communications across a wide range of digital and traditional platforms – (essential).
Well versed in both long-form content creation and real-time content creation and distribution strategies and tactics – (essential).
Experience executing campaigns and editorial schedules and deadlines within a corporate environment – (essential).
Closing date: 2022/06/14
Reference number: SHO220531-3
Contract Type: Permanent
Location: Brackenfell, Cape Town
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