NEWS
REUNITED: Chiefs partners with Kappa
DStv Premiership giants Kaizer Chiefs have announced that they have reunited with the Italian sportswear Kappa.
Kappa will become the Glamour Boys’ official technical sponsor and licensing partner from the 2023/24 campaign.
This comes after Chiefs cut ties with Nike after 23 years of marriage. The deal will officially come to an end when the 2022/23 season finishes.
Amakhosi have signed a five-year deal with the Italian sportswear giants.
Chiefs’ relationship with Kappa dates back to 1989, a partnership that lasted for a good seven years.
JESSICA MOTAUNG ON KAPPA AND CHIEFS’ REUNION…
“We are excited to team up with Kappa once again, a brand with which Kaizer Chiefs set new records and established itself as trendsetters in African football in the early 1990s,” said the club’s marketing and commercial director Jessica Motaung in a statement.
“Kappa, like Kaizer Chiefs, is a unique brand of style and class and one of the key players in the global football kit space. Kappa have had great partnerships with some of the world’s leading football clubs, as well as a number of local teams over the years.
“This deal is not only an acknowledgment of our past but also an exciting leap into the future for the club.
“We believe that the reignited partnership with Kappa will introduce and bring about new technical product innovation and exciting designs for our teams and supporters.
“We are looking forward to this new journey with our long-time friends, Kappa, as they embark on reclaiming their position and dominance in the South African football and sports market.”
Meanwhile, Michael Joseph, CEO of Kappa South Africa added: “The signing of this partnership with Kaizer Chiefs has been a target of our company since we reignited the Kappa Brand in South Africa in 2010.
“This partnership is in perfect alignment with our ambition and continuous goals to continue to make Kappa the largest sports brand in Africa. We are thrilled to be once again partnering with a Club like Kaizer Chiefs whose passion and drive in all aspects, matches that of our brand.
“Not only are they an ambitious Club, with a strong identity and uniqueness of elegance and excellence, but their fans are their priority. Kappa together with Kaizer Chiefs, are going to reinstall the romance of the 90’s and deliver something extraordinary to these fans.
Joseph continued: “Our common glorious past, must be a strength for the future of our partnership and we are really excited to unveil our products to the club’s players and supporters in the coming seasons. Our commitment to the Club is to deliver not only to itself but to its fans the most beautiful attire and product seen to date.”
The Soweto giants won numerous titles and became one of the big teams in the South football top-flight donning the iconic Kappa jersey from 1989 till 1996.
Chiefs legends such as Doctor Khumalo, Lucas Radebe, Fani Madida, Gary Bailey, Isaac ‘Shakes’ Kungwane, to mention a few had the privilege to wear the iconic jersey.
JESSICA THANKS NIKE…
“It’s important to thank Nike for the partnership since 2000. It’s uncommon for partnerships to last for over 20 years, and we are grateful for the opportunity to have enjoyed a relationship with one of the world’s leading sports brand.”
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