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PUMA launches new SpongeBob kids collection

Posted on January 5, 2026
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PUMA and SpongeBob SquarePants reunite for drop two of the collaboration with a collection of footwear and apparel mixing bright and playful undersea colours with sketchbook-inspired graphics from the show.

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THE PUMA x SPONGEBOB COLLECTION

Apparel highlights include the PUMA x SpongeBob SquarePants Bomber Jacket and Twill Pants, while cosy essentials are also featured, such as the Graphic Hoodie, as well as a range of graphic T-shirts showing SpongeBob and his nefarious alter-ego DoodleBob.

The collection’s matching footwear is centred around the Rider VF Future, the RS-X, and the Slipstream, re-done with a Bikini Bottom-inspired colour palette, plus graphic elements evoking SpongeBob’s reading glasses appearing on the strap of the RS-X, and also the tongue of the Slipstream.

Items from the kids collection. Photo: Supplied.

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WHERE TO GET IT IN SOUTH AFRICA

Created in collaboration with the beloved Nickelodeon series and Paramount Consumer Products, the latest PUMA x SpongeBob SquarePants collection is available now from the apparel company’s official online shop, its retail stores, and Shesha.

Puma kids 2
The sweater from the kids collection. Photo: Supplied.
Puma kids 3
The t-shirt from the kids collection. Photo: Supplied.

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