Liyema Pantsi enters the beauty space with Leenume Beauty fragrance line

South African singer and Big Brother Mzansi Season 6 winner Liyema Pantsi is adding ‘beauty entrepreneur’ to her growing list of ventures with the launch of Leenume Beauty, a fragrance brand.

Also see: Liyema Pantsi’s upcoming pop song with SA rapper excites fans

The reality TV star and artist has been teasing the new venture on social media, building anticipation among her supporters ahead of the launch.

From reality TV to beauty

Liyema rose to prominence after winning Big Brother Mzansi Season 6, and she has since continued to build her career in entertainment and music.

Her latest move sees her stepping into the beauty and fragrance space with Leenume Beauty.

The brand’s upcoming launch has already generated excitement among Liyema’s fans, who have been sharing posts encouraging fellow supporters to anticipate the new scents.

‘Leenume coming soon’

Pantsi’s official social media profile has also been teasing the project, with the brand name and fragrance launch becoming a major talking point among her followers.

A fan page dedicated to Liyema recently shared excitement about the launch, using hashtags including #LeenumeFragrances and #LeenumeByLiemaPantsi.

The launch is scheduled for 3 October 2026, according to posts circulating from Pantsi’s supporters online.

Also see: Liyema Pantsi dedicates SASMA win to supporters

A growing brand beyond entertainment

Leenume Beauty marks another step in Liyema’s journey as she expands her presence beyond reality television and music.

The singer has been working on her music career since her Big Brother Mzansi win and recently told fans, “This is only the beginning,” while teasing new work.

With Leenume Beauty, Liyema is now entering the fragrance market and giving her supporters another part of her creative and entrepreneurial journey to follow.

Fans ready for Leenume

Pantsi’s supporters, affectionately known as the LLF, have already been rallying behind the new venture, with social media posts encouraging fans to support the launch.

As anticipation builds for 3 October 2026, fans will soon get to experience the scents behind Liyema’s latest business venture.

Also see: BBM star Liyema Pantsi releases another song

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