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Kat Sinivasan drops his own fragrance line

Posted on April 14, 2026
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Image Credit: Gettys

Known for his incredible television presenting skills, Kat Sinivasan is stepping into the fragrance industry.

With his capabilities in both presenting and fashion, this new step is undoubtedly worth watching out for.

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The fragrance smells like ambition, intention and evolution, all things Kat prides himself in being.

He officially launched the fragrance, called SHADOW, on Instagram with the caption; I’ve been quietly working on something that means more to me than I can put into words… and today, I finally get to share it with you. SHADOW(eau de parfum) My very own fragrance. The very first product on my online store, and honestly, the one I enjoy the most. This isn’t just a fragrance, it’s a piece of me. The late nights, the vision, the intention, the evolution. Everything I’ve stepped into…and everything I’m becoming.”

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This marks another bold expansion of his growing personal brand. The fragrance will not be Kat’s only product, as more are coming in this purposeful start of his lifestyle brand.

Also see: ‘I was standing far back and not in close proximity to Geordin’ Luyolo Mphithi clarifies 

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