PICTURE: INSTAGRAM/ JR BOGOPA
Rapper, songwriter and producer Tabure Thabo Bogopa, who is popularly known as JR, has successfully ventured into the tech industry by opening his new business named SERVA.
The former IdolsSA judge recently released a statement where he introduced his company.
Also see: Tshepi Vundla and JR Bogopa share couples quiz video
“Africa’s next serious tech contender has entered the arena, and it is not asking for attention, it is commanding it. SERVA pay officially enters the market as one of the most ambitious tech plays to emerge from Africa’s live entertainment and hospitality ecosystem, staking its claim as infrastructure that could redefine how billions are spent, experienced and tracked across high density environments,” he penned.
The app lets users at concerts, stadiums and festivals browse menus, order food, drinks, or merchandise, pay securely, and collect or get delivery straight to their seat.
Entertainment commentator Phil Mphela also reported on the matter.
BRANDS:
JR launches new Tech business
Musician and entrepreneur, JR Bogopa has partnered with Emanuel Mashele (Chief Technology Officer), Nehemiah Sikhosana (Chief Product Officer) and Moihlobudi Moabelo (Chief Architect) to launch SERVA.
SERVA (Stadiums, Events,… pic.twitter.com/ez7F5XUwIl
— Kgopolo (@PhilMphela) March 18, 2026
X (formerly Twitter) users weighed in:
Good luck to the gents in the venture.
How i wish we had reserved seating in football so we could have this level of service but also, network in stadius is always so bad 😭 https://t.co/xDqcs9j45k
— Thomas Mlambo (@thomasmlambo) March 18, 2026
Guys we don’t even have coverage when attending concerts 🫠🫠 how will this work https://t.co/08VRDbGYNz
— Northiie🪷 (@puadibetso) March 18, 2026
Also see: JR Bogopa and Chris Ghelakis create new music label together
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