Ask most Kaizer Chiefs fans if they believe Amakhosi avoid spending on player transfers, and they will likely concur. Is this true of the Betway Premiership giants?
The club’s Marketing and Commercial Director, Jessica Motaung, has dismissed that as a false perception.
According to Motaung, Kaizer Chiefs spend plenty of money but may be subject to unfair market prices for players.
Left to right: Kaizer Chiefs football manager Bobby, the chairman, Kaizer, and the Sporting Director, Kaizer Jr. Images: BackpagePix
“Chiefs pay a lot of money, sir,” Motuang said via Soccer Laduma. “So, I’m actually quite surprised so I think it is absolute nonsense. If I look at our budgets and I look and the investments we are making into players and the transfer space.
“I also think the South African market needs to evaluate itself. Are the negotiations fair? Are the prices people are asking for players fair? We have to look at our industry but we have certainly made sure and you can see from our investments in the last season.
“Not only in the players but in the technical team. You can see that Chiefs are putting money where its mouth is. It is a matter of making sure we evaluate and make sure our spend gives us the return that we need,” Motaung added.
MARKET ADMISSION AND STRUGGLE FOR KAIZER CHIEFS
“For me I would say at Kaizer Chiefs we work as a team, and we must be honest about that, that sometimes things work out and at times they don’t.
“I think the guys on the technical side are working very hard and they have the support of the board and the chairman and all of us even at the marketing side. We must be fair in that the market has changed and the climate has changed, and every team goes through cycles and changes.
“There was a time when certain teams were not at the top and experiencing challenges and we are fortunate in that we have had years and years of absolute success. It is just now that we have had a period of challenges, and it is great that we have won the Nedbank Cup.
“We need to be careful in saying we didn’t have good players when those players won us the Nedbank Cup,” Motaung added.
DO YOU AGREE WITH JESSICA MOTAUNG ON KAIZER CHIEFS’ SITUATION?
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