DJ Kotin calls social media users a pandemic in the entertainment industry.
The DJ is irked by how these influencers have taken over DJing.
He didn’t mention names, but he expressed his thoughts on Twitter and to Sunday World.
“I feel like the company or the event organiser who acquires services from influencers in a form of deejaying or presenting thinks they can convert one’s followers into revenue, but unfortunately it is not happening,” he said.
“These days, most of our radios content is boring due to hosts who are influencers and don’t know what they’re doing, because they were planted there.”
Kotin says the trend has moved from the broadcasting industry to music industry.
“First it was radio which experienced a great influx of influencers, and the trend seemed to grow as radio management would go for celebrities over real radio jocks,” he said on social media.
“Now the trend has shifted to the music industry. This thing about influencers is a serious pandemic to the entertainment scene.”
