Here’s how much you will pay for Prime drink on the black market

On Monday, 1 May 2023, customers stood in long queues to stock up on the popular international PRIME Hydration at Checkers outlets across South Africa.

As the stock of the most sought-after sports drink, PRIME Hydration, runs low across the country, the drink has hit the black market.

ALSO READ: ‘Panado syrup’: South Africans review Prime Drink’s ‘after taste’ [watch]

PRIME DRINK HITS THE BLACK MARKET

TimesLive reports that people are reselling the drink on several online marketplaces, including Facebook and Twitter.

It seems as if the in-demand drink is now reselling at nearly six times its retail price.

The drink sold out in several Checkers stores across South Africa within hours last Monday.

ALSO READ: Prime drinks: What’s the big fuss – and why does it cost a fortune?

No doubt the lower price caused the frenzy since Checkers stores sold it at R39.99 after it was priced between R400 to R800 by several selected retail stores.

Despite the drink gaining mixed reactions, people who managed to get more stock are reselling it online for up to R300 a bottle.

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MOST PREFERRED FLAVOURS

However, flavours have also affected the pricing of the sports drink.

The Blue Raspberry flavour is in demand, and several people have listed it with a price tag of R250 a bottle.

The four available flavours are:

• Blue Raspberry
• Tropical Punch
• Lemon Lime
• Ice Pop

As the drink hits social media marketplaces, Takelot prices have slumped from R600 to around R90.

On the other hand, Prime Sticks are also starting to flood the market.

ALSO READ: ‘Sizwe Dhlomo syndrome’: Anele dragged over Prime drinks tweet

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