Birkenstock kicked off the new year with an expansion of its retail footprint in the Tshwane region of South Africa with one of its largest stores in Brooklyn Mall.
Situated in the heart of Pretoria’s cosmopolitan suburb, the specialist retail space is a bustling hub of activity set amidst one of the most prestigious neighbourhoods.
Birkenstock’s new retail space offers consumers a full sensory experience, reflecting the brand relationship with nature and natural elements.
The bright contemporary interior features elements of jute, cork and leather, taking inspiration from its iconic footwear. Consumers can expect to see the very best in German shoemaking for adults and children, with a comprehensive assortment of core styles, fashion-forward colour-ways and materials, as well as luxurious accessories and the newly launched Birkenstock cleaning kits.
With the rising demand for Birkenstock footwear in South Africa, the brand continues to identify prime retail locations to expand its footprint across the country, with an additional store expected to open in Springfield, Kwa-Zulu Natal.
Birkenstock continues to stand by its commitment to offer consumers the very best retail experience, having refurbished its Morningside store and with updates coming to the Mall of Africa store in 2025.
TO BIRKENSTOCK OR NOT?
Are you a Birkenstock shopper? Have you been to its new store, and if so, what was your experience like?
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