Adidas clinches historic return as SAFA’s official kit supplier in 2026

Adidas clinches historic return as SAFA’s official kit supplier in 2026

Zuko Komisa

• Adidas will return as the official kit sponsor for the South African Football Association (SAFA) national teams, replacing Le Coq Sportif from January 1, 2026.
• The deal marks a significant historic comeback for the German giant, which previously supplied Bafana Bafana and Banyana Banyana kits from 1999 to 2011, including the 2010 FIFA World Cup.
• SAFA officials hope the partnership, secured after beating rivals like Nike and Puma, will boost national team branding and significantly increase merchandise sales.

The South African Football Association (SAFA) has confirmed a major shake-up in its national team sponsorship, announcing that German sportswear giant Adidas will return as the official technical partner from January 1, 2026.

The deal will see Adidas replace current supplier, French brand Le Coq Sportif, whose contract is set to expire on December 31, 2025.

The agreement marks a significant and historic comeback for Adidas, which previously supplied the kits for both Bafana Bafana (the men’s national team) and Banyana Banyana (the women’s national team) between 1999 and 2011.

This period is fondly remembered by supporters, particularly as it included the iconic kits worn during the 2010 FIFA World Cup hosted on South African soil.