A new era, a new obsession
If you’ve scrolled through Tyla’s Instagram lately, you’ve seen it: a Chanel takeover in full swing. The Grammy-winning South African star behind Water and Mr Media has slipped seamlessly into what fans are calling her “Chanel era,” and it has everyone convinced that new music is around the corner.
The global pop and Amapiano sensation has been teasing her followers with a series of moody, editorial-style images. In them, she’s dressed head to toe in vintage Chanel: a perfectly tailored three-piece suit, a soft grey beanie, and statement Chanel jewellery. It’s giving Paris runway meets Jozi cool, and it’s fuelling a growing theory that Tyla is gearing up to finally release her much-anticipated single, Chanel.
The clues keep stacking up
For months, fans have been waiting for Chanel to drop. The song was first teased during Tyla’s Global Citizen Festival performance, where visuals of flashing lights and dancers hinted at something major in the works. It even appeared on the original tracklist for her We Wanna Party mixtape launch in London and Berlin, but mysteriously didn’t make the final cut.
Now, after her latest posts, that long wait seems almost over. Tyla recently shared a short clip featuring top models Anok Yai and Alton Mason vibing to the track, and within hours, her comments were flooded with heart emojis, flame reactions, and all-caps pleas to “release it already.” Even her mother joined the fun, lip-syncing Chanel on TikTok in a viral video that sent fan excitement into overdrive.
A love affair with Chanel
Tyla’s relationship with Chanel runs far deeper than a song title. Over the past year, she’s become a regular fixture in the luxury fashion circuit, proving that her style evolution is part of her storytelling.
Earlier in 2025, she made her front-row debut at a Chanel runway show, reimagining the brand’s classic tweed suit with a bold twist: a strapless top, micro mini, and cropped jacket, effortlessly merging old-school elegance with modern rebellion. From her Barbie-pink Chanel look that lit up social media to the corset mini she wore to the 2025 MTV VMAs, styled by Ron Hartleben, Tyla has transformed fashion moments into cultural statements.
In an interview with Vogue, she said she’s “obsessed with high fashion mixed with street fashion.” Her Chanel era feels like the ultimate expression of that balance, polished yet playful, luxury meeting South African creativity.
Fans decode every detail
Across social media, fans are in full detective mode. Every caption, pose, and outfit has been dissected for hidden clues. “We’re ready for the Chanel drop; give the people what they want,” one fan wrote on X (formerly Twitter), echoing thousands of others who are tracking her every move from Johannesburg to Los Angeles.
But that’s the beauty of Tyla’s brand: she never rushes a reveal. Whether she’s walking a Paris runway or teasing a new single, she understands the art of anticipation. Her ability to merge music, fashion, and visual storytelling has become her signature, and it’s working.
@sharleen.jasmin♬ Tyla Chanel snippet – Ty
The calm before the drop
As her Chanel posts multiply, one thing feels certain: Tyla is building something big. Her aesthetic, her sound, and her reach continue to evolve, and if this is the prelude to her next single, it promises to be one of 2025’s biggest cultural moments.
Until then, fans will keep refreshing their feeds, waiting for that one post: “Chanel — Out Now.”
Source: Joburg ETC
Featured Image: African Insider