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TCS | Pick n Pay’s Enrico Ferigolli on building asap! and taking on Shoprite

Posted on August 14, 2025
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Although Shoprite Group stole a march on many of South Africa’s retailers in on-demand online grocery delivery during the Covid-19 lockdowns, Pick n Pay has a clear plan to make up lost ground and compete aggressively for market share.

Enrico Ferigolli, who co-founded the liquor delivery app Bottles – which was later acquired by Pick n Pay to form the basis of its online shopping push with asap! – joins the TechCentral Show to unpack the journey Pick n Pay is on, and how the e-commerce market is likely to develop in the coming years.

Ferigolli tells TechCentral editor Duncan McLeod about:

  • Why and how technology has become fundamental to modern retail;
  • The launch of Bottles and what led to the Pick n Pay acquisition;
  • The dynamics of on-demand delivery and what it takes to be a successful player;
  • How Pick n Pay is working to convince people to try asap! for their grocery needs;
  • The role of AI (and AI agents) in future omnichannel retail environments;
  • How online shopping is likely to change the way Pick n Pay designs its physical stores;
  • Pick n Pay’s relationship with Takealot Group, and where that alliance is headed;
  • Pick n Pay’s plans to expand into townships and other underserved markets with on-demand deliveries; and
  • The threat posed by international e-commerce companies that don’t have a presence in South Africa but which ship goods to local consumers.

It’s a great interview about the future of e-commerce in South Africa – be sure not to miss it!

Listen to this episode of the TechCentral Show

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