Zuko Komisa
- Chicken Licken has officially ceased the supply of rubber bands at all restaurant locations.
- Existing inventory will remain in use until supplies are completely exhausted.
- The brand is phasing out this accessory, though no specific replacement has been detailed.
In a move that has caught many by surprise, beloved South African fast-food brand Chicken Licken has announced the immediate discontinuation of rubber bands across all its branches.
The decision marks the end of a long-standing practice that has become a subtle, yet recognisable, fixture of their takeaway packaging.
Chicken Licken is far more than just a supplier of fried chicken; it is a cultural icon of South African “Soul Food.”
Renowned for its bold, irreverent, and highly creative marketing campaigns, the brand has carved out a unique space in the fast-food market.
The decision to announce the removal of rubber bands is particularly unusual given the brand’s typically high-energy and comedic communication style.
While large corporations often update packaging or logistics silently, Chicken Licken chose to treat this mundane operational change with a level of formality usually reserved for significant menu overhauls or company-wide restructuring.
Important Notice pic.twitter.com/ZqOejXfloL
— Chicken Licken® (@ChickenLickenSA) March 31, 2026
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