Content creator Khaby Lame has sold his core company for $975m (R15Â 518Â 311Â 575).
The 25-year-old Italian citizen of Senegalese descent sold his company, Step Distinctive Limited, which manages his global brand and commercial activities, to Rich Sparkle.
According to PRNewsire, Rich Sparkle is a Hong Kong-based US-listed company. The acquisition signals a shift from one-off brand deals to a structured, exclusive, full-chain, platform-style commercialisation system.
Born Khabane Lame on 9 March 2000, the content creator has 77.8 million followers on Instagram and 106.5 million on TikTok, who can’t get enough of his dialogue-free comedy skits. His current global following totals 360 million across platforms.
Lame was married to Danish/South African model Wendy Thembelihle from 2023-2024.