PUMA celebrates the iconic Suede and its shared history with hip-hop, as the genre celebrates its 50th anniversary.
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To commemorate the occasion, PUMA is taking a journey through time to celebrate the Suede with a string of drops that explores how hip-hop has evolved over five decades, and in doing so left its unmistakable impact on many different subcultures.
First up, the special Collector’s Edition Suede derives from classic varsity jackets favoured by ‘70s hip-hop-heads. Inspired by the OGs, the Collector’s Edition Suede is made for the past, present, and future of hip-hop.
THE PUMA COLLECTION
This edition of the PUMA Suede boasts a high-quality suede upper, punctuated by crisp colours and contrast blocking. White piping outlines the iconic Formstrip, which features tear-away black material, revealing white underneath. Subtle silver studs appear on the shoe’s upper and heel, while special touches appear in the form of waxed laces and a “48” stamp, signifying the year of PUMA’s founding in 1948.
The accompanying Suede Fat Lace is a purist expression of the silhouette’s history, recalling the impression that the Suede left on hip-hop style in the 1980s. This new iteration comes with fat laces and gold-coloured lace charms, designed to be worn by hip-hop royalty.
Informed by hip-hop history, the PUMA Suede Collector’s Edition and Suede Fat Lace are accompanied by a capsule of apparel, including a matching tracksuit, jerseys, and varsity jacket, also bearing PUMA’s “48” insignia.
WHERE TO GET IT IN SOUTH AFRICA
The latest PUMA Suede Fat Lace Pack is available from 3 August 2023, from PUMA.com, Al Capone and Archive. The Suede Collector’s Edition will be available from 3 August from the apparel company’s official online shop, Shesha, Al Capone and Archive.
