Today marks a new chapter in Lesaka’s story with the launch of “One Lesaka” – a unified brand identity that takes the group beyond the sum of its parts. This is a challenger brand, combining digital reach with human touch, being present where others are not and leaving a positive imprint wherever it goes.
It happens everywhere – at spaza shops and taxi ranks, in side hustles and homegrown businesses. From early mornings to late nights, in suburbs and malls, cafés and workshops, in Lusikisiki, Sandton, Chatsworth and Khayelitsha – life is happening. And wherever there is life, trade thrives.
Lesaka may be a tech company, but at its core, it is a human-first company. We work where our customers work, walking in step with them, understanding their world and building solutions that meet them where they are. Our promise is simple: “Where you are, we are.”
Leadership perspective
“We’re building a connected ecosystem – an ecosystem that mirrors how people live, earn and spend. We’re disrupting the product bundle, the route to market and the service experience. Our focus is on creating the market that should be, on working with our customer to change the status quo. On being there with them on every step of the journey,” says Ali Mazanderani, executive chairman.
“We are not here to push products – we are here to put people first. Our mission is to understand what customers truly need and deliver solutions that empower them in a digital world. This is not about selling a transactional account or insurance; it’s about building trust, creating access, and shaping the future together. Everything we’ve achieved has led to this moment. One platform. One brand. One shared mission,” says CEO Lincoln Mali.
A brand built on connection
Lesaka’s new logo embodies connection, movement and progress. Inspired by a footprint, it symbolises presence, partnership and purpose – a visual expression of who we are: human, grounded, African and agile.
About Lesaka Technologies
Lesaka is a South African fintech company driven by a purpose to digitise commerce in Southern Africa. We offer services to three segments: consumers, merchants and enterprises.
We offer a multiproduct platform that provides transactional accounts, lending, insurance, merchant acquiring, cash management, software and alternative digital products (ADP).
Lesaka Technologies has a primary listing on Nasdaq (LSAK) and a secondary listing on the JSE (LSK). Visit www.lesakatech.com for more information.