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Position Title : Manager: Rap Studios
Report Line: Manager: Category Management
Division: Sales
Scale Code : 300
Position Id: 60020081
Closing date: 28 April 2022
MAIN PURPOSE OF THE POSITION
To lead and manage the in-house sales creative agency by leading and developing creative ideas, working closely with the creative lead, designers, copywriters, engineers, and the sales department product managers and account executives to deliver engaging client-centric propositions that meet and exceed their expectations and generate sales revenue for SABC.
DUTIES AND RESPONSIBILITIES:
- Developing advertising strategies to increase interest in the SABC Radio, Video Entertainment, and Digital products or services.
- Development and successful execution of an annual business plan for The Creative Hub.
- Position The Creative Hub as the in-house agency of choice to internal and external clients to maximize revenue.
- Overseeing the development, design, and implementation of advertising campaigns to ensure it meets customer needs.
- Review and Report on the achievement and challenges of business units objectives. (Monthly, quarterly, and annually).
- Work with the product managers, trade marketing, and segments to produce new creative ideas for sales products and platforms.
- Proactively develop and pitch, and implement tailored sales marketing propositions based on individual identified client requirements and opportunities.
- Collaborating with clients to determine the goals of advertising projects and strategizing plans to meet those goals.
- Overseeing advertising agency’s operations, daily workflow, project workload, monitoring deadline from planning to execution, budgets, and staff to deliver on all projects goals.
- Collecting and analyzing data and presenting it to internal business partners and clients to keep abreast of development in the creative and advertising arena.
- Providing expert advice on marketing and advertising methods for new or existing products or services.
- Evaluate trends, assess new data, and keep up-to-date with the latest sales and marketing techniques.
- Conduct reviews, analysis and measurements of advertising campaigns to determine what was successful and what to improve for the next campaign, ensure they’re engaging customers and bringing in sales results.
- Leading brainstorming and creative sessions with the team the sales team members to cultivate ideas for new advertising campaign concepts, including content and design elements.
- Manage the production process of all developed materials.
- Ensure technical and studio equipment meets industry standards
- Financial control of freelance/independent contract artists and copyright on music
- Develop Standard Operating Procedures for the business unit and monitor implementation thereof.
- Develop, Implement and monitor internal control measures to ensure good governance aligned with relevant legislation and policies.
- Report on Occupational Health and Safety Act.
- Implement Risk Management Plan and Internal Risk Audit.
- Establish networks and relationships with key decision-makers.
- Effective implementation of a Performance Management System by organizational policy and procedures.
- Mentoring and coaching for succession planning
- Provide direction on the retention and attraction of staff.
- Manage employee relations to ensure a conducive and productive working environment.
- Oversee the implementation of organizational development initiatives, i.e., Wellness, Employment Equity, Career Progression, Talent Management, Human Capital Planning, etc.
REQUIREMENTS:
- Degree in Marketing, Advertising, Communications, or equivalent qualification (NQF 7).
- 5-7 years Marketing, Advertising, Creative Agency, and 3 years should be supervisory level.
- Knowledge of advertising, creative, marketing, and communications.
- Strategic Development and management.
- Creative thinking.
- Understanding of creative development process
- Media and Broadcasting production.
- Business acumen.
- Project management.
- Budget management.
- Persuasion and negotiations skills.
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